10 Questions Before You Generate New Business

When you approach your annual marketing budget I hope you approach it with the mindset of money I spend must turn into leads captured, appointments made,new business created.

Drilling down a little you can start with the 10 questions below or formulate your own to work out how much it costs you to generate new business.

1. How much money do I budget on advertising per campaign?
   
2. How do I sequence a lead into an appointment then move them into new business?


3. How much of my actual time is required to convert new business?


4. How long does it take from the initial contact to convert new business?


5. How much is my time worth?


6. What resources are required to capture the prospects details,handle the enquiry, include follow up, face to face, administration,research,creative?


7. How much does all of the above cost me per client?


8. What is the average value of a client?


9. How much do I actually spend to get a new client?


10. Should I reconsider how I invest my budget in the future?

Forget about throwing any more money down the gurglar with your marketing & advertising when you work out how much it costs you to generate new business then you can quickly improve your decision making and invest your money in the most cost effective way.